MARKETING AUTOMATION NEWS: Neolane announces strong growth

Marketing technology provider Neolane has announced a 47 per cent year-on-year growth in 2011.

As a result of its growth, Neolane announced its revenue for the year was $44 million. 2011 saw the company celebrate its 10th birthday and update its platform to include social marketing capabilities.

Stephane Dehoche, president and CEO of Neolane, said, “With recent venture financing, profitability and a strong product roadmap, we have established sustainable momentum to carry us through 2012 and beyond.  Based on our open, flexible, digital native and cross-channel marketing platform, now is the time to move aggressively in this market, expand the global footprint for our conversational marketing technology, and exceed the expectations of our customers.”

The marketing technology sector seems to be flourishing, as RPM specialist Marketo, announced positive revenue growth last week. 2011 Saw it nearly double its client list and see its revenue grow by 130 per cent.