MARKETING AUTOMATION NEWS: Neolane secures $27m investment

Conversational marketing technology provider Neolane has gained $27m in funding.

The investment comes from Battery Ventures, who ploughed $50 million into RPM technology provider Marketo in November.

Neolane revealed the money will be used to expand the company’s global leadership across the marketing technology industry – particularly in North America – to strengthen its own sales, marketing and product development efforts. It also plans to increase its global presence.

Stephane Dehoche, president and CEO of Neolane, said, “This new investment by Battery Ventures is a strong endorsement from a top-tier firm that has a clear understanding of the market. We feel that many marketers have only scratched the surface in terms of the impact our conversational marketing technology can have on overall marketing effectiveness, revenue generation and loyalty. This funding will help drive greater adoption and increase visibility for what’s truly possible with the technology.”