MARKETING AUTOMATION NEWS: Oracle to acquire Eloqua

Eloqua has agreed to be acquired by Oracle in an all cash deal valued at $23.50 per share.

The deal, worth around $810 million, will strengthen Oracle’s offering significantly in the marketing automation, CRM and cloud space.

Joe Payne, Eloqua's chairman and chief executive officer, announced the agreement on the Eloqua blog.

He said, “I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing.

“Read our Powerpoint and FAQ to understand the drivers for this exciting development. I’m using this forum to speak directly to the thousands of modern marketers who are already part of the Eloqua community.”