MARKETING AUTOMATION NEWS: Pardot launches European arm

Marketing automation provider Pardot has announced its European expansion and has opened an office in London.

Under the Pardot Europe banner, the company will now be better placed to offer more localised services for its European customer base.

Adam Blitzer, COO of Pardot, said, "Having an office in London makes it much easier to maintain the level of personal service we are known for.

"We will be able to more effectively communicate with clients both during the sales process and from a customer service perspective."