MARKETING AUTOMATION NEWS: SME-specific marketing automation platform launched

Pipedream Marketing is offering tailor-made entry level marketing automation and social media platforms to cater for the specific needs of small and medium-sized businesses.

The newly established company aims to bring the benefits of automated email and social media strategies to smaller companies for a low cost.

Phil Ball, managing director of Pipedream Marketing, said, "With the launch of Pipedream, marketing automation is no longer the exclusive property of the high end market.

"Marketing automation is the answer for busy sales and marketing professionals who have to cope with rapid online advancements, but many find it inaccessible through cost and complexity."