MARKETING AUTOMATION NEWS: Vendor neutral approach for the Annuitas Group

Lead management process consulting firm The Annuitas Group announced the transition of its marketing automation partnership strategy from exclusive to vendor neutral.

This move will expand beyond the current relationship with marketing automation vendor Silverpop to include other leading automation vendors.

The decision was fuelled by the company’s aim to increase the options available to their customers. Carlos Hidalgo, CEO, said, “Our clients today have a breadth of options when it comes to marketing automation technology, so it’s important that our team understands those options so that we can best match our clients’ process needs with the right solution.”

Will Schnabel, vice president of business development for Silverpop, said, “We believe that expanding partnerships across vendors is only a good thing for the industry as a whole and will bring the very best information and solution options to marketers.”