MARKETING AUTOMATIONS NEWS: Record year for Marketo

RPM specialist Marketo has announced it nearly doubled its customer count during 2011, bringing its total client list to 1578.

This progress has been reflected in the company’s 2011 revenue growth, which stood at 130 per cent year-on-year.

Phil Fernandez, president and CEO of Marketo, said, “Building on the success of our marketing automation product, our sales effectiveness and analytics solutions achieved record growth; in fact, our analytics solution posted higher sales between the two by the end of the year.

“Only Marketo provides such a comprehensive solution to enable companies to adjust their sales and marketing investments on the fly to drive their own growth, execute with precision, and gain a competitive edge.”