McGuire and Reynolds buy Radix Communications

B2B tech copywriting agency Radix Communications has seen a management buy-out by creative director David McGuire and operations director Sophie Reynolds.

The agency’s founder and former majority owner, Fiona Campbell-Howes will remain with the company as CEO until November 2020. In this time she will oversee the introduction of a new management structure and navigate the business through any impact Brexit may have.

Campbell-Howes said building a world-class copywriting agency in Cornwall has been the most rewarding thing in her professional career. “I’m confident that Sophie and David will build on those foundations to ensure Radix fulfils its vision of being the go-to copywriting agency for the B2B tech industry,” she said.

David McGuire described the buy-out as ‘quite a moment’. “We’ve just finished our eleventh consecutive year of growth, and every week more B2B marketers are finding out what Radix can do. Fiona has done an unbelievable job, building a team that’s strong enough to write for the world’s biggest companies from a warehouse in Penryn. We’re determined to do her – and our clients – proud.”

Sophie Reynolds added: “Radix has achieved a huge amount in the six years since I joined the business. Today we have a fantastically talented and professional team and a client base that stretches from Brisbane to Seattle. I’m excited to be embarking on the next stage in our growth.”

Radix was founded in 2007 and has averaged 20% annual turnover growth since 2014. The agency’s portfolio includes brands such as Amazon, Danfoss, Microsoft, Oracle, Salesforce, and O2.

Join David's Copywriting Masterclass

Do you want to become the Shakespeare of B2B copywriting? Or perhaps you just want a few more tips and tricks to perfect your content?

Join David on 15 January or 5 March, where he'll guide you and fellow marketers through a full day of learning.

Book your place

B2B Marketing training