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Mobile app usage increases by 115%

Mobile apps use increased 115 per cent in 2013, research from Flurry Analytics has revealed.

The growing adoption of smartphones saw a 203 per cent surge in the use of messaging and social apps last year, followed by second fastest growing category ‘utilities and productivity’ at 149 per cent.

Flurry Analytics calculated the increases in usage by how many times apps were opened, rather than time spent in the application.