MOBILE MARKETING NEWS: B2B ‘must embrace mobile’
A new whitepaper published by the Internet Advertising Bureau (IAB) states the need for B2B marketers to embrace mobile marketing opportunities.
Designed to tackle the misconception that mobile is predominantly a B2C channel, ‘Mobile in the B2B Space’ provides best practice advice on how to stage a successful B2B campaign.
Included in the report are eight easy-to-implement rules B2B marketers should follow when designing mobile campaigns.
Chris Probert, IAB project manager, said, “Through the collation of research, best practice and strategic guidance, the B2B council has produced a timely guide for the B2B industry to help boost confidence within this channel and prove that it is not too late to be early with mobile advertising.”