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MOBILE MARKETING NEWS: Business case examines apps for mobile

B2B Marketing, the online community for B2B marketing experts, has published its new Mobile Apps Business Case.

The report provides B2B marketers with a background on apps for mobile and how best to utilise and implement mobile into their wider marketing strategy.

The business case reviews the current landscape, integration and development of mobile into broader strategy, common challenges, obstacles and risks. Successful mobile campaign case studies also feature in the report.

Joel Harrison, editor of B2B Marketing, said, “It’s an exciting time for the development of apps for mobile and tablet devices, and it will be very interesting to see what the future holds for this platform. The business case outlines the advantages of mobile apps and why B2B should invest in this area.”

The Mobile Apps Business Case is a key resource for marketing directors, heads of marketing, marketing managers, online marketing managers, CMOs, VPs of marketing, digital marketing managers, and anyone considering mobile apps for a B2B brand.