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MOBILE MARKETING NEWS: Hiscox launches branded app

Premium insurer Hiscox has launched a branded magazine app offering advice to SMEs.

The ‘Hiscox Informed’ app is designed to position the insurer as a thought leader by aggregating information and tips from media sources and business leaders into one branded space. Users will be able bookmark content and access their social networks.

Annabel Venner, marketing director at Hiscox said, “Small business owners tell us they are information hungry yet time poor and don’t always have the access to experienced mentors who can help advise them. Hiscox Informed allows entrepreneurs to easily tap in to relevant and interesting insights which could help them make more informed decisions while they are busy making their businesses work.”

The app is free and available on iPad, iPhone and android tablets.

We recently caught up with Venner and she revealed the thinking behind some of Hiscox’s marketing campaigns. Read the profile here