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MOBILE MARKETING NEWS: HSS Hire team up with Usablenet to create mobile hire site

Usablenet and HSS Hire have joined forces to create a mobile optimised website which will allow tradesmen to hire tools on the go.

Usablenet, a mobile and multi-channel customer engagement company, has created a mobile optimised website for HSS Hire, one of the largest tool and equipment hire and service companies in the UK. The site will allow tradesmen to access “every tool available through their phones for workers on-site and weekend warriors on-the-go”.

The mobile website is marketed as the extension of the company’s core promise: to make it easy for customers to hire tools whenever, wherever.

Professionals can now search, reserve and hire the right tools for the job using their phone. The site also includes ‘click to call’ functionality to connect users via geo-location to the nearest branch in the company’s nationwide network.

Carin Van Vuuren, CMO of Usablenet, said:  “The HSS Hire mobile site is a great example of how brands can create user-friendly experiences without having to sacrifice breadth and depth in their product portfolio on mobile.”