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MOBILE MARKETING NEWS: LinkedIn launches iPad app

LinkedIn increases its mobile offering with the launch of its iPad application.

The free app, available from the Apple app store, includes a calendar feature, allowing users to get a snapshot of the people they are meeting with that day, and other mobile versions of the site’s usual functionality e.g. access to news sharred by connections and the ability to easily connect with peers on the site.

LinkedIn has also announced its mobile app is now available in 13 languages. The professional networking site is currently seeing 22 per cent of traffic coming from mobile devices.

Speaking about the new app Ariel Eckstein, managing director, LinkedIn EMEA said, “It’s important to be where our members are and increasingly, busy professionals are on the go and using LinkedIn while out and about. The iPad application aims to help professionals to be better prepared and empowered to make smarter business decisions wherever they may be working”.