MOBILE MARKETING NEWS: McDonald Butler launches mobile network
Technology marketing agency, McDonald Butler has recognised the growing importance of mobile technologies in B2B and is launching its Enterprise Mobility Network; a resource site designed to keep professionals working in mobile or wireless technologies up to date with developments and trends.
The site launches officially on 6 March and is aimed at a range of different industries including, energy and utilities, field sales, manufacturing and transport and logistics. The Enterprise Mobility Network is being marketed as a community for those who use the technology. Members and experts will be able to exchange ideas and best practice.
To support the launch McDonald Butler is running a webcast with the editor in chief of The Enterprise Mobility Network, Sharon Clancy, running PR activity through agency, Crawford and social media activity on Twitter.
Speaking about what prompted the launch of the network, Charlotte Holden, marketing manager at McDonald Butler said, “There was a gap in the market for a one stop community for rugged mobility and with our heritage in this space we wanted to launch something new for mobility customers.”