MOBILE MARKETING NEWS: Mobile ad revenue set to triple
Revenue from mobile search and discovery will almost triple to $15 billion by 2017 according to research from analyst firm Juniper Research.
The report found local search apps represent a greater opportunity for mobile advertisers than web search due to the more relevant results found by users on apps. Report author Daniel Ashdown said, “web search results, by their very nature, are more generalised, despite the local parameters search engines offer. Furthermore, the websites linked-to in search results are often not optimised for mobile devices.”
The report also revealed click-through rates for web, local and augmented reality search, and discovery apps are some of the highest in mobile advertising and unsurprisingly Google is still dominating the mobile web search space.