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MOBILE MARKETING NEWS: Mobile-optimised survey site launched

Performance-based Internet marketing specialists, Aspect Web Media, has launched a new data capture site optimised for mobile web.

Twominutesurveys.co.uk was created on the back of research from OnDeviceResearch which found that 22 per cent of mobile web users infrequently use desktops for web access, instead preferring Internet access via phones.

The new site allows businesses to use targeted online surveys to generate qualified leads from smartphone users. The site directs users to a mobile optimised version of the site when Twominutesurveys.co.uk is accessed via a smartphone. After the respondent completes the questionnaire, the results are validated live from the mobile site and the user then receives a free voucher or another incentive upon completion.

Jonathan Erwin, managing director of Aspect Web Media, said that mobile marketing is fast becomes a key part of any company’s overall strategy. “The mobile site can be tailored to any product, for any market, and for any company’s individual needs.”