MOBILE MARKETING NEWS: Mojiva Inc joins MMA to educate publishers on mobile advertising
Mojiva Inc joins the Mobile Marketing Association (MMA) as a global premium member. As part of the membership it will help educate media companies on selling mobile marketing.
Mojiva Inc, parent company to mobile ad network, Mojiva, and mobile ad server, Mocean Mobile, will collaborate with the MMA to develop a mobile sales training programme for publishers. The programme will highlight key aspects of selling mobile marketing and how to integrate it into an advertiser’s media budget. It will be available for MMA members and will begin either late in Q3 or early in Q4.
Greg Stuart, MMA global CEO said, “Educating the media companies on how best to sell mobile marketing is pivotal to the future success of our industry. We are excited to be collaborating with the talent and extensive experience that Mojiva brings to the table to lead these efforts.”
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