MOBILE MARKETING NEWS: Pricing app unveiled by Simon-Kucher & Partners
Pricing consultancy Simon-Kucher & Partners has launched an iPhone app which can measure the EBIT (earnings before interest and tax) impact on the sales, prices and costs using a company's figures as the basis for the measurement.
After typing in the individual data for sales, EBIT ratio and fixed costs, the user can simulate improvement levels related to the impact on rising prices, sales, and even on lower variable costs and fixed costs.
Features of the app include a toolbox to measure the impact of pricing versus other levers; news and links to publications, such as articles, whitepapers and books written by management thinker Hermann Simon and other experts from Simon-Kucher & Partners; information about events, seminars and workshops dedicated to strategy, marketing, pricing and sales all over the world and contact details of Simon-Kucher & Partners' 20 offices in 15 countries.
The free app has been released to mark Simon-Kucher & Partners 25th anniversary.