MOBILE MARKETING: Samsung attacks BlackBerry in latest video
Samsung insists the ‘Next big thing in business is here’ and hints that it’s not BlackBerry.
The technology brand usually attacks Apple in its adverts, but it’s going for the under-dog in its latest video for the Galaxy Note II.
BlackBerry was previously industry leader for smartphone security, something Samsung insists it can match.
The ‘Play hard. Work safe’ campaign includes social media activity and a video series.
RIM is set to announce the new BlackBerry 10 OS and launch several new handsets tomorrow.