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MOBILE NEWS: 79% of smartphone owners use their phone to shop

A whopping 79 per cent of smartphone users use their phone to help with shopping, plus 74 per cent then make a purchase. However, less than five per cent of global firms currently have an official and centralised internal competency centre for mobile, according to a new Netbiscuits' infographic The Road to a Universal Mobile Experience. 

The research reveals smartphones and tablets represent over half of the IT industry's growth in 2013 and 31 per cent of mobile internet users “mostly” go online using their phones.

As a result, mobile centres of excellence are critical to the successful management of future mobile strategies. 

Michael Neidhoefer, CEO at Netbiscuits said: “Building a mobile web strategy to meet the highly fragmented and growing diverse mobile market is hard. 

“We see many enterprises try to adopt a limited or scaled approach to their mobile web rollout or let multiple departments throughout the company build incongruent apps and sites that have no control, scale or repeatability, and all too often quickly realising that they have wasted time and resources while delivering a poor user experience.

"We are at the point where every company has to be prepared to have an excellent web experience for their customers and employees on every device.”