MOBILE NEWS: Global executives double their use of tablets
Six out of ten global executives now use tablets, according a recent poll by the Financial Times.
The most common functions for tablet use are: checking news, visiting websites, searching, shopping and watching movies.
The research also revealed nine out of ten smartphone and tablet users use apps.
The top five tablet apps for the under-45 group are: news, communications, social media, books, and games. For the 55+ crowd, the top five are: news, navigation, weather, books and finance.
Daniel Rothman, director of customer and market insights for the Financial Times said: “When marketing to this elusive and busy group, you can’t go wrong if print and online are core components, then it’s easier to build out from there.”