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MOBILE NEWS: InMobi acquires Overlay Media

Mobile ad network InMobi has acquired context-aware computing firm Overlay Media.

Overlay Media’s Context Engine aims to deliver personalised, context-specific content to mobile users.

Naveen Tewari, founder and CEO at InMobi said, "We are excited to add amazing talent to InMobi.

“This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”

Read more about the rise of context-aware marketing strategies.