MSQ Partners and Tealium both receive investments
MSQ Partners has received funding from LDC to take its business value to £37.5 million, while Tealium has been given $55 million from a number of contributions.
MSQ Partners – the parent company of B2B agency Stein IAS – will use the investment from private equity firm LDC to roll out its multi-disciplinary model internationally.
The acceleration of growth has also been bolstered by investments from senior managers at the agency group.
Peter Reid, CEO at MSQ said the team had worked hard over the past four years to strengthen each agencies’ capabilities.
“Our new partnership with LDC will enable us to embark on the next phase of our growth journey, giving us the resources to further invest in our individual agencies’ capabilities and accelerate the roll-out of our multi-disciplinary model internationally, while retaining the employee-ownership ethos that has been key to our success. The team at LDC understands our vision, and with their financial firepower and strategic support they are the perfect partner to help us reach our long-term growth objectives.”
Data software company Tealium also received $55 million funding from technology investment firm Silver Lake Waterman with contributions also from ABN AMEO Digital Impact Fund, Declaration Partners and Parkwood.
Tealium is planning to use the money to expand its data integration ecosystem, quicken its product development and grow its international activities.
Jeff Lunsford, CEO at the company said: “Our customer data platform is the vendor-agnostic foundation that allows data to flow freely and securely across the organisation – rendering it accessible and useful to every team and technology, and solving departmental or technological silos that limit opportunity for data agility. By democratising the data collection and delivery process, we help organisations meet the changing needs of their business and customers and protect the integrity of their data."
The investment takes Tealium’s overall funding to $160 million.
The martech transformation is upon us. This report looks at the role tech is playing in enabling change and how marketing leaders are responding.