New B2B agency Transmission aims to hit top gear with ABM

Transmission, a new full-service B2B agency launching today, aims to show account-based marketing can work successfully outside the technology sector.

Spun out from the tech-focused B2B agency Pulse, Transmission will have fully-integrated planning, creative, content and activation teams in-house, and apply ABM to show it can work for brands outside the technology sector.

The agency will be led by Alex Wares (pictured), formerly business director at Pulse and prior to that the founder and managing director of digital agency Mediarun, which was sold to the Big Group in 2014.

Wares said: “To maximise the impact of any campaign you must understand the essence of the audience and create tailored campaigns fit for purpose. With experts from each marketing discipline in-house, from strategy development and creative, to content creation and activation, we create seamless, targeted campaigns that deliver real results.”

ABM: Which approach is right for you?

B2B Marketing gathered some of the top client-side ABM practitioners for a roundtable to discuss how they got started, what’s been successful and what they’d do differently if they had the chance.

Find out what they told us

ABM: Which approach is right for you?