Hightail

(formerly YouSendIt) has launched its first UK marketing campaign in a bid to become the top file sharing storage platform among professionals.

The ‘Don’t just share it. Hightail it’ campaign will run online and on mobile, plus ads will be featured across London’s Tube network.

The activity aims to grow awareness of the Hightail brand, while highlighting how easy and secure the service makes sharing, tracking and accessing files on any device, wherever users may be.

The creative focuses on the story behind a file, the effort and inspiration that goes into an idea before it is shared with a client.

Brad Garlinghouse, CEO of Hightail, commented: “People choose Hightail because their work is precious. Our first UK advertising aims to show that sharing alone is not sufficient – if your work needs special care, you need Hightail to share and store professionally.

“The strapline really gets our brand sentiment across. We care as much about your files as you do.”