Advertising platform Adform has announced the promotion of David Hillier to head of marketing in a newly created role.

Hillier will be responsible for driving Adform’s product roadmap and implementing a go-to-marketing strategy ahead of releases planned for later in the year. His role will be essential in uniting the commercial and product teams and building international awareness of

Adform’s platform

Hillier was previously the senior director for creative solutions and innovation for Adform prior to this role and has been with the company for over six years. Prior to that, he worked for The Independent, London Evening Standard, and The I, before joining Adform in 2014. 

Louise Kloster, senior VP, marketing, Adform said: “David steps into this new role at a perfect time. As a well respected technologist and evangelist with a rich background in creative innovation and hands-on experience drawn from his early publisher experiences, David is the perfect choice to bring Adform’s message to new audiences. His ability to translate technology into human terms is a perfect fit for educating on the full potential of Adform’s integrated advertising platform and I look forward to what he and his team will contribute to the narrative in the coming months.”