NEWS: Agency gross income revealed
The average gross income for B2B marketing agencies included in this year’s B2B Marketing Agencies Report is £4,081,128.
This figure reflects a small increase compared to last year’s results, which saw average gross income for participating agencies sitting around £3,627,421.
On average, participating agencies experienced a 17 per cent growth in gross income over the past year, which – though reflective of good performance – is well below last year’s average growth of 27 per cent.
These figures largely reflect the continued emergence of the wider economy from the recessionary conditions experienced in previous years.
As pressures on client budgets continue to ease, agencies will be optimistic that these figures will continue to grow.
The infographic below highlights more stats from the report: