The integrated B2B tech marketing agency, Fox Agency has been appointed as a global social media and content partner by software provider Alcatel-Lucent Enterprise.

The win follows a seven-way global competitive pitch process, with Fox Agency being selected over the incumbent agency.

Fox Agency will support Alcatel-Lucent Enterprise in achieving its social media objectives through strategy development, content creation, video production, organic activity, paid promotion and social media monitoring, analysis and measurement. The Fox Agency team will work with Alcatel-Lucent Enterprise’s global marketing teams.

Máire Collins, SVP Global Marketing at Alcatel-Lucent Enterprise, said: “In addition to technical expertise, knowledge of our market and a strong, strategic proposition, we were impressed with Fox Agency’s energy, enthusiasm and proactivity throughout the RFQ process – they bring an open, transparent and collaborative approach and we look forward to working with the team.”