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NEWS: Alcatel-Lucent launches funny video series

Telecommunications company Alcatel-Lucent has launched a video series putting CIOs centre stage as the unconventional hero.

Created by agency Twist & Shout, the videos feature Ray Martin, a CIO whose company has been taken over by a huge multi-national. Martin is seen attempting to take on the ‘sharks’ of the corporate world with comedic effect.

This series aims to draw attention to Alcatel-Lucent’s offering ahead of some major product releases, showing CIOs that the brand understands their world; the challenges, problems and issues.