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NEWS: Allied Irish Bank (GB) launches ‘Single Minded’ advertising campaign

Allied Irish Bank (GB) has launched its largest ever advertising campaign in an effort to connect with more owner managed businesses.

The campaign’s advertising video features a dry cleaners also offering the services of a butchers, in an attempt to highlight the importance of ‘single-mindedness’ in business.

The video ends with the message ‘Your customers wouldn’t accept this. Why do you accept it in your bank?’

The campaign will be promoted across video, radio, television, press and social media for the rest of the year.