Ex-Circle research director, Chris Wells,  has launched a New York-based research agency to service B2B brands.

The agency is designed to fill the gaps in the research agency landscape by offering an agile approach to better equip current business demands. Adience offers training and advice to clients who want to undertake research themselves. This allows research buyers to have the opportunity to be more involved throughout their projects.

Founder Chris Wells, a B2B research industry veteran has previously worked on the management team of Circle Research, a B2B market research agency. 

Wells said: “I’m thrilled to announce the official launch of Adience. We believe that the research industry is going to be significantly disrupted by the rise of DIY tools and online marketplaces, among other things. This disruption will mean that the traditional full-service research agency is no longer ‘fit-for-purpose’. The next generation of research agencies has to completely rethink its model for working with clients. Adience has been built with that future in mind.”