NEWS: B2B marketers urged to 'stand up and be counted' by BMC

A call to arms has been issued to B2B marketers by the Business Marketing Collective (BMC) – a new organisation aimed at driving the development of the B2B industry.

Founded by B2B Marketing, ABBA (the Association of Business-to-Business Agencies) together with some leading B2B practitioners, the launch of the BMC was announced last night (November 21st) at the B2B Awards in London. It is designed to bring together marketers from all areas of the industry to work together to further its development and evolution – client-side marketers, agency personnel and marketers from vendors. BMC chairman David Burnand, marketing director of Project One, urges marketers to nominate themselves to join the managing council or one of the task groups in order to help steer the development of the industry.

“The BMC is designed to take B2B marketing to the next level, allowing practitioners from all sides of the industry to come together to contribute to its growth,” says Burnand. “It’s a truly exciting proposition, and something which anyone who feels passionate about B2B should want to be involved in.” Marketers can find out more information and nominate themselves online at

ABBA will be incorporated into the new organisation, following 25 years as an agency-only body. Chris Wilson, chair of ABBA, comments, “It’s important that BMC incorporates marketers from all areas of the industry – ABBA members will benefit from significant extra benefits from being part of a bigger, more ambitious organisation.” 

James Farmer, publisher of B2B Marketing, comments, “our mission is to promote and support B2B marketing sector, so we’re delighted to be involved in BMC. The time is right for the B2B marketing industry to take this bold step forward.”

Nominations to sit on the BMC council, which will manage the organisation, close on 21 January.