News: The B2B Marketing US Agencies Benchmarking Report 2021 is out now!
With so many US B2B marketing agencies out there, getting your bearings can be difficult. Who’s the biggest? Who offers this service or that service? Who meets the needs of your organisation? Fortunately, we’ve done the hard work for you, and are happy to announce that our annual US Agencies Benchmarking Report is out now.
So, what does the marketplace look like right now? Well, as you’ll see by downloading the report, US agencies have been flying in the face of adversity caused by Covid-19.
With 2020 being the most miserable year in recent memory – both on an economic level and a human level – you’d be forgiven for thinking US agencies would have suffered. Whilst headcounts have admittedly taken a hit over the past 12 months, agencies have actually continued to grow, with the average US gross income increasing by 8.17% year-on-year.
If you want to hear more from the great minds in the US marketing industry, don’t forget to check out our upcoming virtual event, B2B Marketing Ignite USA, which will be held online on 2–3 June 2021. This year’s event includes speakers from the top minds at Microsoft, Transmission, Cargo, Fujitsu Americas, Inc., LoSasso Integrated Marketing, Amazon Web Services, SAP, Accenture, and more.
Merkle B2B takes the top spot
In this year’s report, Merkle B2B has taken the top spot in our Top 48 US B2B marcomms agencies league table, reporting US gross income in its most recent financial year of $115.3 million. Merkle took the top spot from Bader Rutter, who came first place in last year’s report, and second place this year.
Commenting on their success, Michael McLaren, Global CEO, Merkle B2B said: “It’s an honour to be recognised among the top B2B agencies in the US. We formed Merkle B2B to address what we felt were largely unmet needs of B2B marketers, and in recognition of the fact that fundamental changes were occurring in the lives of our customers and the way they engage with brands today. We believe passionately that B2B marketing can be the leading growth engine of the modern enterprise and accordingly, clients need a partner with the ability to orchestrate and integrate a wide range of critical capabilities – data, audience insights, technology integration, creativity, marketing automation, etc. Merkle B2B has been purpose-built to do just that.”
In third place came Iris Worldwide, who reported a whopping $30.1 million, followed by MSQ B2B and Fahglren Mortine, who reported $26.7 million and $25 million, respectively.
Speaking on their placement, Rich Perry, CEO, Iris, said: “This is an accolade to our growing team who have delivered some tremendous results for our fantastic B2B clients. We’re continuing our journey to be the best B2B agency in the world and this is another step in that direction.”
Also making the top 10 is The Mx Group (sixth place), who reported a US gross income of $24.8 million, and Two Rivers Marketing (ninth place), who reported $21 million.
Merkle B2B is our fastest grower, but Velocity Partners is our rising star!
This year’s report also includes the US agency marketplace’s fastest growers and rising stars. This year’s fastest grower – i.e. the agency that reported the largest increase in US gross income year-on-year – was Merkle B2B, whilst this year’s number one rising star – i.e. the agency that reported the largest increase in US gross income year-on-year as a percentage increase – was Velocity Partners.
Merkle reported an increase in US gross income year-on-year of $45.1 million, but Velocity Partners reported an increase of 167%.
For the full list, don’t forget to check out the full report by clicking here.
What else does our report reveal?
This year’s report also includes our international table, which shows the US agencies which reported the largest non-US gross income in the most recent financial year.
The report also includes interviews with the fastest growers and rising stars, industry analysis, insight from senior leaders at US agencies, the 2021 Trend Tracker (which reveals what marketers are focused on this year), and more.