NEWS: Bank of Scotland launches campaign to support small business owners
Bank of Scotland has released an advertising campaign to highlight how it can help ease the hectic lives of small business owners.
The campaign features an online film, entitled ‘The man who tried to do everything’, which shows a small business owner attempting to micromanage all the duties his company demands.
The film states ‘In business you can do anything, but you can’t do everything,’ and Bank of Scotland hopes its business current account will help to simplify small business owners' day-to-day demands.
The campaign will also be featured across print, radio and digital channels.
Richard Carpenter, head of B2B marketing at Lloyds Banking Group, which owns Bank of Scotland, commented: “Small businesses play an important role in the Scottish economy, and we know how demanding being your own boss can be.
“The campaign promotes our new product that delivers value and simplicity, but also reflects how these brilliant Scottish businesses operate.”