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NEWS: ‘Brand design’ most outsourced task by B2B marketers

B2B marketers employ freelancers to execute ‘brand design’ tasks over and above anything else, new data published by PeoplePerHour has revealed. 

The research looked at tasks B2B marketers have requested most via the PeoplePerHour platform over the last year. ‘Brand design’ tasks accounted for 12 per cent of requests, followed closely by website design tasks at 10 per cent and writing tasks at six per cent. 

Here’s a list of the top 10 tasks B2B marketers freelance out: 

Position

Task

1

Design

2

Writing

3

Website development

4

Social media

5

Custom website

6

Business support

7

Identity design

8

Logo

9

Website design

10

Sales

Meanwhile, over the past year there has been a 140 per cent increase in the amount of tasks marketers have executed using online marketplaces for freelance services.  

Xenios Thrasyvoulou, founder of PeoplePerHour and SuperTasker, commented on the findings: “Figures from the PeoplePerHour site highlight that the areas B2B marketers are particularly looking for freelance support with are brand and web design.

"This means that these marketers are able to utilise the army of hyperspecialised freelancers now available through the web at a moment’s notice, rather than having to learn to code or use complicated design software. Freeing these senior marketers up to focus on more important tasks like the overall brand strategy, rather than worrying about the accuracy of their HTML code – which can instead be left to a true specialist.”