Chelsea FC have announced a partnership with IT services company

Wipro

.

The club hope the initiative will improve fan engagement across its digital channels.

As their official digital and IT partner, Wipro will be charged with developing Chelsea’s strategy, design and technology.

Rajan Kohli, senior vice president and global head at Wipro Digital, commented: “Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique ‘Customer Journey Engineering’ methodology will enable Chelsea FC to continue to be a preeminent digital brand.”

Wipro are the second Indian IT services company to sponsor a Premier League football club, with Manchester United recently announcing their

partnership

with HCL Technologies.