You are here

NEWS: Client budgets remain agencies' biggest challenge

‘Pressure on client budgets’ remains the biggest challenge facing B2B agencies, according to B2B Marketing’s newly published 2014 B2B Agencies Report.

Thirty-three per cent of the agencies surveyed said this was the single biggest challenge they face at present. However, this is a 12 per cent drop since 2013 when 45 per cent of agencies selected pressure on client budgets as their biggest challenge.

‘Attracting/retaining quality staff’ was next on the list, selected by 23 per cent of agencies, followed by ‘measuring campaign effectiveness’ (12 per cent) and ‘poorly organised/time wasting pitches’ (10 per cent).

Meanwhile, no agencies had problems ‘embracing digital’ and only four per cent had issues with 'procurement departments'.

A lucky one per cent admitted they faced no challenges at all. 

Alex Aspinall, head of content at B2B Marketing, commented on the findings: ""It's little surprise to see that agencies are still quoting client budgets as a challenge. This is unlikely to ever change but it's interesting to note the 12 per cent decrease in agencies referencing this as their main challenge.

"If the country manages to move further away from recession, it's likely this trend will continue.

"It's also worth giving a special mention to those agencies claiming to face no business challenges. A very enviable situation to be in!"