NEWS: ‘Communications recruitment must be worldwide'

Sixty-nine per cent of communications professionals would relocate to another country for a new role. This is according to a new survey by VMA Group that reveals ‘communication recruitment must be worldwide’.

While only 17 per cent of those questioned were actively seeking a new job, another 70 per cent not actively looking would move for the right role if approached.

Willem de Ruijter, head of continental Europe at VMA Group, commented on the findings: “It’s much easier to secure a role in another country now than say 10 years ago and more communications professionals are willing to look beyond their home country. However, for organisations seeking this talent, the challenge is how to ensure their recruitment strategies and employer brand messages appeal across Europe.

“For a company that is headquartered in Germany, for example, recruitment activity is likely to be heavily focused on that country. As a result many organisations are missing out on a vast percentage of the candidate pool. The solution is to ensure attraction strategies have a Europe-wide approach.”