NEWS: Confidence high in B2B
The 4th B2B Barometer study, which surveys both agency and client-side B2B marketers revealed a relatively healthy and confident landscape.
Marketing agencies ‘reported a greater quantity of enquiries in the past six months,’ while over 50 per cent reported an increase in the quality of leads being generated.
This data suggests an improvement from the June 2010 study, which revealed there were concerns over the quality of leads.
For more findings from the report click here.