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NEWS: Crimson Hexagon partners with HootSuite

Social intelligence provider Crimson Hexagon has announced new app integration with social publisher and analytics platform Hootsuite.

This partnership will allow customers to combine HootSuite’s publishing tools with Crimson Hexagon’s monitoring technologies  to gain competitive analysis from online conversations.

Customers can now stream social media posts directly into HootSuite utalising Crimson Hexagon’s ForSight platform, enabling marketers and customer service professionals to engage with prospects and take action based on social media analysis.

The application also offers customisable keyword filtering and monitoring of brand, competitor set, or topic, lending context and improved flexibility to social media analysis.

Stephanie Newby, CEO of Crimson Hexagon, commented on the news: “We wanted to create an application that is truly differentiated for our formal debut in the engagement space.

“HootSuite’s comprehensive social relationship platform, combined with Crimson Hexagon’s advanced text and audience analytics, creates a new digital nerve centre to create actionable marketing insights from social media.”

Meanwhile, Ryan Holmes, CEO at HootSuite, said: “With this new integration, Crimson Hexagon customers are able to plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement.

“HootSuite’s custom filters and keyword streams empower organisations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing.”