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NEWS: Crystal Palace sign Optimal deal

Online payments provider Optimal Payments has become the official sponsor of Crystal Palace Football Club for the 2014-15 and 2015-16 seasons.

The brand will use the sponsorship to raise awareness of its online payments platform NETELLER and prepaid Net+ Card by promoting it on the front of the team’s shirts from the start of the 2014-15 English Premier League season.

NETELLER hopes the sponsorship will support customer and merchant objectives delivering rapid multi-market brand awareness, brand credibility in order to drive sign up and conversion rates in the company’s key growth markets.

The deal will ensure the Optimal Payments’ logo will be seen during live coverage by 80 international broadcasters across 212 territories worldwide.

Joel Leonoff, president and CEO of Optimal Payments, said: "We are delighted to be the official sponsor of Crystal Palace and recognise similarities between our two organisations in terms of recent great performance and growth ambitions for the future.

"The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league’s most exciting teams while promoting our innovative payment solutions worldwide."