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NEWS: Davidsohn reveals new brand identity

US-based financial services company Davidsohn has revealed a new brand identity ahead of its launch in Europe later this year.

Created by agency B&D, the rebrand will bring Davidsohn’s suite of eight software products under one clear umbrella, while creating a flexible brand system with a consistent visual style.

A consistent design treatment has been applied across the product portfolio to unify all elements of the company's proposition.

The palette includes vibrant and inviting colours with plenty of white space. 

Meanwhile, the hidden letter ‘i’ throughout the designs reflects the information aspect of each product.

Rob Pratt, director of B&D, explained: “This design scheme is unique within the financial services sector, bringing a number of core elements together to create a distinctive look and feel which make the Davidsohn brand and its products instantly recognisable.

 “It was equally important when developing the creative design to acknowledge Davidsohn as being both historically prestigious as well as an innovator and reinventor.”