NEWS: Demand for marketers growing

Demand for marketing professionals is increasing both on a quarterly and yearly basis, according to the Robert Walters UK Job Index.

The research measured vacancy numbers posted to online platforms and revealed the number of marketing vacancies expanded by eight per cent year-on-year and six per cent in between the first two quarters of 2014.

Organisations in and around the Midlands have been the most active recruiters, generating nearly 15 per cent more roles in the year since the second quarter of 2013.

Meanwhile, the research showed an eight per cent year-on-year increase in London.

Tim Gilbert, director of marketing recruitment at Robert Walters UK, said: “The Jobs Index results reflect rising investment and an appetite to hire as businesses seek to achieve new levels of growth. Echoing this trend is the rising number of marketing professionals attracting multiple job offers, underscoring the need for efficient recruitment processes to secure preferred candidates.

“While many employers have embraced the digital revolution, up-skilling staff or making new hires, the flow of digital marketing vacancies shows no sign of abating. Among discerning employers, the focus will be on recruiting for highly specialist or niche digital marketing roles to build up fresh layers of expertise.”