NEWS: EasyJet launches £8.5m business ad campaign featuring Hugh Laurie
EasyJet has launched its first business travel TV advertising campaign. The pan-European campaign, ‘Business sense’, is voiced by actor Hugh Laurie and focuses on the airline’s strong record for punctuality.
Created by VCCP with media planned and bought by OMD, the commercial opens in a busy airport with business people racing to catch their flights. Among all of the stress the focus rests on an individual reading a business newspaper when two large white ears pop up from behind the paper and we realise the character is in fact the famous white rabbit from Alice in Wonderland. The rabbit then gets up, flips open his pocket watch, looks around at the madness unfolding before him and calmly makes his way to his flight with confidence and in the knowledge it is on time.
The television commercials will be supported by a print, outdoor and digital activity. llustrations will be used to showcase some of the key services offered for business travel with EasyJet.
Peter Duffy, commercial director at EasyJet, commented: "This is the first time we have chosen to advertise to business travellers on TV and it is indicative of the importance we place on this key and growing market for us.
“We know business passengers are attracted to EasyJet because of our low fares, punctuality and friendly service, flying to primary airports across Europe – all of these factors help the airline to both attract and retain new business customers – but the ad campaign should help us to reach business travellers who may not have considered EasyJet to date. So in the campaign we aim to communicate that EasyJet isn’t just a more cost-effective option, it’s actually a smarter choice for business travellers all-round.”