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NEWS: Engineers seek out content

Seventy-two per cent of engineers aged 40 and below seek out content at least once per week, according to new research published by TREW Marketing and CFE Media examining content consumption preferences for engineers’ in North America.

Sixty-six per cent of respondents said they will go through three or more pages of search results.

Plus, 74 per cent of those surveyed said they are more likely to do business with a company that regularly produces new or updated content.

Rebecca Geier, CEO and co-founder of TREW Marketing, commented on the findings: “Marketers targeting technical audiences are grappling with the shift toward online and content marketing and how to implement an approach that effectively engages an engineering audience.”

Meanwhile, Amanda McLeman, director of research at CFE Media, said: “Engineers rely on vast amounts information each day to do their jobs.

“So it’s no surprise to find that engineers use a variety of both traditional and newer content sources to obtain the necessary facts and trusted opinions to make an informed buying or specifying decision. Engineers will dig deep to better understand an issue, corresponding options, and potential outcomes when making a product or system recommendation.”