NEWS: Esri UK launches PR campaign

Mapping and analytics technology brand Esri UK has launched a marketing campaign to promote its new suite of location analytics solution.

Working with PR agency Whiteoaks, the campaign will focus on promoting the innovative features and benefits of Esri UK’s location analytics offering, while demonstrating the success of the solution in helping customers overcome their business challenges.

The programme of activities will be focused on thought leadership opportunities and engaging with key media, analysts and independent influencers who will directly impact Esri’s target decision makers.

Sarah Webb PR and corporate communications manager, Esri UK, said: “We are really excited to be working with Whiteoaks again. We were very impressed with their work on our Developer Summit and we’ve been equally pleased with their understanding of our key markets and the energy and enthusiasm of their approach.”