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NEWS: Exact challenges commuters in ‘Dare to do’ campaign

Cloud accounting software provider Exact has launched a ‘Dare to do’ brand awareness campaign, challenging London commuters to take part in a series of light-hearted dares.

Taking place this week in Waterloo Station, ‘Dare to do’ cards will be distributed to individuals via a human dispensing machine. Dares aim to challenge the norm and range from ‘swap your tie with someone else’, to ‘give someone an unexpected compliment’, to ‘work somewhere else today other than the office.’

Individuals that take on the challenge will be videoed the footage will be shared across the company’s social media channels.

Meanwhile, those that accept one of the 25 randomly picked challenges will be rewarded with a chance of winning an Apple Watch. Travelers will also have a further chance of winning the wearable device by sharing their biggest business challenge, or ambition, to camera.

Lucy Fox, general manager at Exact, explained: “We are still seen as a challenger brand here in the UK, so challenging people to change their status quo very much fits in with our ethos.

“Exact is a brand that believes passionately in supporting small and medium sized businesses to grow, to be bold and vigorous in their thinking, to stand out from the crowd. An entrepreneurial and innovative spirit sits at the heart of our brand and we want to encourage businesses to have a ‘can do’ attitude, and dare to be different.”