NEWS: Facebook appoints Deborah Hale as business marketing director, EMEA
Facebook has announced Deborah Hale, former producer of the 2012 London Olympic Torch Relay, will join the social network as business marketing director, EMEA.
Hale has extensive experience working in the advertising industry, with international expertise and a track record of developing strong partnerships with top brands across the globe.
In her most recent role at LOCOG, Deborah worked closely with a number of key sponsors, including Coca-Cola, Lloyds TSB and Samsung to deliver the London 2012 Torch Relay. This included the creation of a national marketing campaign for the UK which engaged over a quarter of the population.
Previously, Hale was managing director of London Unlimited, the international marketing agency for London. Here she was responsible for overseeing the development of 'Brand London' and promoting the city to the emerging markets of China, India and Russia.
Hale’s agency experience includes several years as a member of the global executive management team for WPP-owned Red Cell Network where she was communications director and managed the brand strategy as the network expanded into new international markets.