News: Feefo appoints new CMO to drive growth and overseas expansion

James Shanahan will lead Feefo’s marketing team during the next stage of the CX insights and reviews platform’s rapid growth.

Feefo, a verified reviews platform, has announced that it has appointed James Shanahan as its CMO. The newly created leadership position follows a period of sustained growth for the company and the acquisition of the customer reviews business, Reevoo, earlier this year. James will lead the Feefo marketing team throughout the next stage of Feefo’s growth plan.  

Shanahan joins the company at a pivotal stage in Feefo’s growth journey. The CX insights and reviews platform supports over 4,000 brands across the UK, USA and Australia including household names such as BA Holidays, Expedia, KIA, Next, AXA, and Iceland. Now. The company aims to establish itself as the reviews platform who can give brands access to an unrivalled quantity of verified and trustworthy data as well as the analytics tools to transform and personalise CX journeys.  

With a marketing career in the digital space spanning over 20 years, James joins Feefo from Bionic, an expert comparison service for SMEs, where he held the role of director of digital marketing. Prior to Bionic, James worked agency side for WPM and TDG, consulting on a mix of large corporates through to private equity scale-ups, and in-house for household names Virgin Atlantic and Comparethemarket.com. 

In his new role, James will be responsible for developing global brand and marketing strategies to advance Feefo’s international expansion. Shanahan will also drive new and existing customer revenue growth with a best-in-class marketing and analytics team that will continually improve customer acquisition and retention metrics. 

Additional investment in talent is at the very heart of Feefo’s growth strategy. In order to keep up with its ambitious product roadmap, Feefo is hiring new members of staff across the organisation, with the software development team alone set to double to 65 over the next six to twelve months.  

Commenting on his appointment, James Shanahan said: “Feefo is in an extremely exciting place just now. We’re working with over 4,000 fantastic brands and have a strong management team with a wealth of sector experience. There is a huge demand for our product suite and marketing is going to be key to tapping into this and taking Feefo to the next level.” 

Tony Wheble, Feefo’s CEO, added: “The reviews and customer insights space is ripe for disruption with the coronavirus pandemic making digital experiences more important than ever. We’re helping brands raise the bar for the customers who rely on reviews to make informed purchase choices. 

I’m delighted that James has joined Feefo. He brings a huge amount of digital marketing experience, from both the client and agency side, his expertise in digital interactions makes him a perfect fit for us as a digital-first brand intent on accelerating our growth. Feefo is committed to hiring best-in-class talent and James certainly falls into this category.”  

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